OH REELLLYY
Clever Prep needed a complete brand overhaul and a user-friendly website to resonate with students and parents alike. I collaborated closely with their team to create a cohesive brand identity—from a memorable logo to a polished, streamlined website. Every design choice was made with the end-user in mind, blending approachable aesthetics with intuitive functionality.
Logo and Branding
The Clever Prep logo captures both professionalism and approachability, reflecting their commitment to guiding students toward their academic goals. Clean, modern typography and a calming color palette reinforce trust while adding an energetic touch.
User-Friendly Website Design
Designed to be effortlessly navigable, the Clever Prep website brings clarity to every step of the user journey. I emphasized a clean layout and clear calls-to-action, making it easy for visitors to find information, schedule consultations, and access resources—all within a few clicks.
Impact
Since the launch, Clever Prep has been able to connect more meaningfully with its audience, building a brand that stands out in a competitive field. The website now serves as both an informational hub and a welcoming gateway for students and families ready to invest in their future.
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