Mile High Outdoor

Putting 400+ billboards to work on one page.

Mile High Outdoor runs one of Colorado’s largest out-of-home networks — more than 400 faces across 10 markets from Denver and Colorado Springs to Grand Junction, Pueblo, and Sterling. Their clients range from Chase and GEICO to the yoga studio down the street. We built them a website that makes that full range of inventory legible to national brands and local buyers alike.

The brief

• Show the scale of the network without burying the buyer in map pins
• Make it easy to browse media types — spectaculars, digital bulletins, traditional bulletins, and junior posters — and understand what each one is for
• Lead with Colorado. Mile High is local-owned and locally staffed; the site should feel like it
• Give the team a publishing surface for case studies, market insights, and the “By The Numbers” stories that close deals

Web design

We structured the site around two ways buyers think: by format (“I want a digital bulletin on I-25”) and by market (“what do you have in Grand Junction?”). Each media type gets its own page with real specs and real photography. Each of the 10 markets gets a regional landing page with inventory highlights, so the Denver story and the Craig story each get to be themselves.

• Media-type pages for spectaculars, digital bulletins, traditional bulletins, and junior posters — with use cases, formats, and representative inventory
• Market pages for all 10 Colorado markets, with local context and standout locations
• By The Numbers — impressions, reach, and market data pulled up front where buyers evaluate
• Testimonial-led proof from national brands and hometown businesses side by side
• Blog & insights built as a publishing surface the Mile High team actually uses

Tone & identity on site

Mile High is proud of being the hometown team — over 100 years of combined industry experience, and a staff that lives and works in the markets they sell. The site leans into that: Colorado photography front and center, plainspoken copy, and a responsive support story (including the kind of details that matter to agencies, like same-night resolution on lighting issues).

The result

A site that carries equal weight with a national media planner and a local business owner — both of whom can find what they need, see where it lives, and reach the right person without a phone tree.