Lifeways Community

Blending classic and modern aesthetics to build a brand for the outdoors.

Lifeways Community is a conscious wilderness institute dedicated to providing transformative wilderness courses that foster immersive outdoor experiences. With a focus on connecting individuals with nature through educational programs, they approached our design and web development agency seeking to enhance their brand identity and online presence.

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Brand Identity and Logo Design:

• Discovery Phase: We conducted extensive interviews and workshops with Lifeways Community to understand their core values, target audience, and unique offerings.
• Brand Strategy: Based on our research, we developed a brand strategy that emphasized themes of nature, transformation, and community.
• Logo Design: Our design team created multiple logo concepts, focusing on incorporating elements like mountains, trees, and natural hues. After feedback and iterations, we finalized a logo that symbolized growth and harmony with nature.

Website Development:

• Design Concept: Leveraging the new brand identity, our designers crafted a modern, nature-inspired website layout. We ensured the design was clean, intuitive, and reflected the serene yet adventurous spirit of Lifeways Community.
• Custom Development: Our developers implemented a custom booking system tailored to Lifeways' specific needs. This system allowed users to easily browse courses, check availability, select dates, and securely complete bookings directly on the website.
• Responsive Design: Recognizing the importance of mobile accessibility, we ensured the website was fully responsive, providing an optimal viewing and booking experience across devices.

Custom Booking Experience:

• Our custom booking system streamlined Lifeways' operations, reducing administrative workload and improving efficiency. Participants can now register for courses with ease, providing Lifeways staff more time to focus on delivering exceptional outdoor educational experiences.

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